8. Methodology: This category provides high-level information on how a given organisation claims to conduct its polls. While it goes beyond the scope of this report to review each methodology in greater detail, it is best practice to publish basic information about how data is collected and/or processed for the sake of transparency.
9. Potential Conflict of Interest: This category indicates whether there are reasonable allegations of
a conflict of interest. The category is particularly sensitive, and several precautions were taken to
mitigate unwarranted reputational loss. For one, it is essential to note that no claim is listed without a reputable source, such as well-known newspapers, peer-reviewed academic journals, official
comments from professional groups, and other recognised authorities. During our investigation,
we remained open to feedback from the entities listed and allowed them to respond to the accusations through the Google form. A potential conflict of interest does not necessarily equate to a
confirmed conflict of interest.
10. Recognition by the country’s professional association: This category lists membership in professional associations for market research. Through membership, organisations often subscribe to a set of values and standards, though enforcement by the professional organisation is regularly weak or non-existent. An example of such an association is ESOMAR, an international organisation that establishes ethical guidelines for market, opinion, and social research, offering support, networking opportunities, and professional development for professionals in data and insights.