Figure 2.9: Fewer people in the UK use platforms for commercial purposes than in Brazil, India, and the US

Percentage who say they use each platform for information when deciding between products they might buy or for commercial purposes (selling or buying things).

Q27, Q35, Q40, Q43. Thinking now about [Facebook/Google/WhatsApp/YouTube]. Which, if any, of the following statements do you feel applies to you? I use [Facebook/WhatsApp] for commercial purposes (selling or buying things) or I use [Google/YouTube] for information when deciding between products I might buy. Note: These results are based on an online survey of internet users in the four countries. Base: Facebook users: Brazil = 715, India = 874, UK = 650, US = 203. Google users: Brazil = 823, India = 916, UK = 719, US = 202. WhatsApp users: Brazil = 943 , India = 987, UK = 844, US = 228. YouTube users: Brazil = 862, India = 943, UK = 656, US = 205.