Total Estimated Value of U.S. TV Ads: Parent Industry Categories

Data collected for each year Jan. 1-Dec. 15

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Source: ispot; Variety VIP+ Analysis

Note: Total Estimated Spend includes values for estimated TV spend and estimated media value (spots that run for zero cost on network from TV networks or streaming services within same media family, i.e., ESPN+ or DISNEY+ promos on abc or fx)