2019 to 2024: PlayStation's brand performance soars under Jim Ryan

8-week moving average (Impression, Quality, and Reputation, Recommend are delivered as a net score between –100 and + 100 while Consideration score is delivered as a percentage)

(Please use a modern browser to see the interactive version of this visualization)

Impression score: Which of the following brands do you have a generally POSITIVE/NEGATIVE feeling about?
Quality score: Which of the following brands do you think represents GOOD/POOR quality?
Reputation score: Imagine you were looking for a job (or advising a friend looking for a job). Which of the following companies would you be PROUD/EMBARRASSED to work for?
Recommend score: Which of the following brands would you RECOMMEND/tell a friend to AVOID? Consideration score: When you are in the market next to make a purchase, which brands would you consider?