Just one in three Britons say they "always" check that discounts in festive sales are genuinely cheaper

Before purchasing a product during a festive sale such as Black Friday/Cyber Monday...How often, if at all, do you check to see if the product being offered by the retailer is genuinely cheaper than it is at other times of the year? % of 1,160 Britons who participate in festive sales

YouGov 2022
Source: YouGov RealTime 24-25 November 2022