Surviving
companies
Thriving
companies
Characteristics of companies building for the future
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
55%
60%
65%
70%
75%
80%
Increasing digital transformation spend
37%
79%
Changing product or service mix
21%
38%
Completing major M&A deal
4%
20%
Planning for headcount growth
3%
18%
Pursuing investments during downturn
28%
40%
Characteristics of companies struggling through the pandemic
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
55%
60%
65%
70%
75%
80%
Beginning cost reduction effort
71%
29%
Using financial leverage to fund digital transformation
62%
34%
Beginning new digital transformation effort
71%
52%
Planning for headcount reduction
22%
9%