Consumer confidence of spotting greenwashing in Australia

'Greenwashing' refers to the act or practice of making a product, policy or activity appear to be more environmentally friendly or less environmentally damaging than it really is. It conveys a false impression, misleading information or unsubstantiated claims about how a company's products are environmentally sound.

How likely, if at all, do you think you would be able to identify 'greenwashing' being used by fashion brands when making claims promoting sustainable and/or ethical products/practices? Please select one option only.

Sustainability verifiers are consumers who agreed with the following statement: "Before purchasing a fashion item labelled as sustainable, I would check that there is information proving this claim and/or its benefits are valid."

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YouGov Surveys: July 2023 Embed