Nearly two in ten consumers are more likely to buy video games if they are labelled 'limited-edition'

In each of the following categories, how much more or less likely or unlikely are you to opt for a product/service/offer advertised as "Limited Edition"? For example, a limited edition cola flavor or a limited edition cosmetic shade or a limited time discount offer etc. (% of respondents from 17 markets)

Net: More likely: either much more likely or a little more likely
Net: More unlikely: either much more unlikely or a little more unlikely
YouGov 2022
YouGov Surveys: Serviced | March 2024