Proportion that recall seeing each as a source of climate news or information in the mass media plotted against trust – average of eight countries

Some sources of news and information about climate change that the public trust (e.g. scientists, activists, and official international institutions) are also more likely to be seen used as a source of climate information in the mass media

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Q7. Please look at the groups below and indicate the extent to which you would generally trust or distrust each one as a source of news or information about climate change. Q6. Thinking about the news or information you saw, read, or heard about climate change within the last week in the following places. Which types of organisations or individuals do you recall commenting or being mentioned as the source? Base: Total sample in each country ≈ 1000.

Source: 'Climate change news audiences.' A report published by the Reuters Institute in November 2023.