Extent to which UK journalists see AI as a threat and an opportunity for journalism – by level of AI knowledge and usage

Journalists with higher levels of knowledge about AI are more likely to see AI as a large opportunity. Journalists who use AI for journalistic tasks daily are equally likely to see AI as an opportunity and as a threat.

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ai_opportunity/threat. Overall, to what extent do you see AI as an opportunity for/threat to journalism? AI_knowledge. Please indicate whether you believe each of the following statements is true or false by selecting the corresponding option. Base: Lower = 273, Medium = 466, Higher = 265. gen_per_use How frequently do you personally work with AI in your journalistic tasks? Base: Never = 358, Less than weekly = 312, Weekly = 229, Daily = 105.

Source: 'AI adoption by UK journalists and their newsrooms: Surveying applications, approaches, and attitudes', published in November 2025.