All
18-34
35-54
55+
Visible signs of product quality
49
49
50
49
Clear information about product freshness/safety
47
51
47
44
Trust in the brand/manufacturer
33
37
28
34
Price
30
32
33
26
Reputation of the retailer
28
31
27
27
Recommendations from others
14
24
15
9
Other
2
2
2
2
Don't know
6
6
7
6
NA - Nothing would convince me to purchase products without use-by dates
18
12
14
25