Search has widened its lead over social as a source of referrals
Share of traffic from non-internal sources, 3 month rolling average (%), 546 UK and US news websites
Apr
18
Jul
Oct
Jan
19
Apr
Jul
Oct
Jan
20
Apr
Jul
Oct
Jan
21
Apr
Jul
Oct
Jan
22
Apr
Jul
Oct
Jan
23
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
22%
24%
26%
28%
30%
32%
34%
36%
Direct
External
Search
Social
Social
Direct
Search
External