Chart 1. Ethnic group identity shares
2013
2018
2023
European
74.0%
70.2%
67.8%
Māori
14.9%
16.5%
17.8%
Pacific peoples
7.4%
8.1%
8.9%
Asian
11.8%
15.1%
17.3%
Middle Eastern/Latin American/African
1.2%
1.5%
1.9%
Other ethnicity
1.7%
1.2%
1.1%