ai_opportunity/threat. Overall, to what extent do you see AI as an opportunity for/threat to journalism? media_outlet. How would you describe the background of the main outlet you work for? Base: Newspaper = 191, Magazine = 304, Broadcaster = 123, Internet native = 200.
Source: 'AI adoption by UK journalists and their newsrooms: Surveying applications, approaches, and attitudes', published in November 2025.