The following are results of the Turnkey Sports Poll taken in September. The survey covered more than 2,000 senior-level sports industry executives spanning professional and college sports.
Which are the top two elelments in delivering exposure for a facility naming-rights partner? (Select up to two responses)
Number of events held at facility
54%
Size of market
45%
Sports league of the primary tenant
44%
Integration into the venue (i.e., branded areas, ability to use product/service onsite)
32%
Amount of foot / vehicular traffic around the facility
9%
Not sure / No response
1%
A naming-rights partnership best delivers on the following objective:
Growing the company’s share of mind nationwide
48%
Promoting and strengthening a company’s local roots
39%
Meaningfully engaging consumers who walk through the turnstiles
9%
Not sure / No response
4%
Through which of the following leagues would you expect a training facility naming-rights partner to receive the best exposure?
