Trust
Neither
Don't
trust
ABC News
70%
17%
12%
SBS News
69%
20%
11%
Regional or local newspaper
62%
27%
11%
Channel 7 News
61%
22%
16%
Channel 9 News
61%
21%
17%
Australian Financial Review
57%
31%
12%
Nine.com.au
57%
25%
19%
The Australian
55%
28%
17%
Sydney Morning Herald
53%
29%
17%
News.com.au
52%
29%
19%
The Age
52%
31%
17%
Sky News
50%
25%
25%
Guardian online
49%
33%
18%
Herald Sun
49%
31%
20%
Daily Telegraph
47%
31%
22%
Trust = % scored 6-10 on 10-point scale. Don’t trust = 0-4, Neither = 5. Those that haven’t heard of each brand were excluded. Only the above brands were included in the survey so this should not be treated as a list of the most trusted brands.