How Democrats and Republicans view companies in 2025

Survey of 16,585 U.S. adults conducted March 6-22, 2025

Reputation score

A scatter plot showing how U.S. adults view companies in 2025 based on a survey of 16,585 respondents. The horizontal axis represents reputation scores among Republicans, while the vertical axis displays scores among Democrats. Companies like Ben & Jerry's and Target are favored more by Democrats, while others, such as X (formerly Twitter) and The Trump Organization, are preferred by Republicans. Higher scores indicate greater favorability.