Average Conversion Rate (%) by Category (US, App Store)

115.5
79.8
78.7
67.2
66.7
60.8
59.7
48.6
47.1
32.8
30.8
25
23.3
20.6
20.5
18.2
16.8
16.5
14.7
14.5
13.7
13.1
12.1
10.9
10.6
10.3
9.4
8.2
7.8
7.4
7.3
6.5
6
5.1
3.5
3.2
3.2
2
1.5
1.2
Navigation
Weather
Medical
Reference
Business
Photo & Video
Productivity
Utilities
Music
Finance
Health & Fitness
AVERAGE
Lifestyle
Games - Racing
Games - Music
Games - Adventure
Education
Travel
Sports
News
Magazines & Newspapers
Social Networking
Food & Drink
Games - Action
Shopping
Games - Sports
Games - Simulation
Games - Trivia
Games - Card
Games - Role Playing
Books
Games - Casino
Games - Strategy
Games - Word
Games
Entertainment
Games - Casual
Games - Puzzle
Games - Family
Games - Board