Reasons for reduced Valentine's Day spending in 2024 compared to 2023

You previously mentioned that you spent less on Valentine's Day this year compared to last year...Which, if any, of the following are reasons for this? Please select all that apply (% of 228 GB adults who celebrated Valentine's Day and spent less this year)

My partner and I agreed to save the money for other purposes

I did not have as much money to spend as last year

Prices have gone up since last year and I was unable to afford what I wanted to buy

I did not have enough time to buy/ do everything I wanted

I could not find what I wanted to buy

I found better offers/ discounts this year which saved me money

Prefer not to say

Don't know/ can't recall

Other