The Biggest Losers Among the 2026 World Cup Sponsors

The chart shows the five sponsors that saw the sharpest declines in stock prices during the 2026 World Cup. Hyundai clearly tops the negative ranking, followed by Kia and Verizon.

For this analysis, Localyzer evaluated the stock prices of the 15 official sponsors and partners of the 2026 FIFA World Cup over the entire duration of the tournament. The starting point was the closing price on the opening day, June 11, 2026, and the end point was the closing price on July 20, 2026. The price data was sourced from the companies’ respective home stock exchanges, including Xetra, the New York Stock Exchange, the Korea Exchange, the Hong Kong Stock Exchange, the Saudi Exchange, Euronext Brussels, the London Stock Exchange, and the Nasdaq Stock Market. The values were recorded in the respective local currencies and were not currency-adjusted. For the volatility ranking, the daily percentage price movements of each company during the analysis period were evaluated, and the largest single-day gains and losses were determined.
Chart: localyzerSource: localyzerGet the data