Published percentiles across 69 fashion Shopify stores. Conversion rate: sessions with at least one purchase (%).

Conversion rates: 10th percentile 0.3%; 20th 0.6%; median 1.3%; 80th 2.2%; 90th 2.8%.

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29 June–26 September 2026. Each store is ranked by its own conversion rate.

Chart: Brand WorldsSource: LittledataGet the data