Proportion that say they have heard of each AI system

On average across six countries, awareness of AI tools and systems has grown significantly, with ChatGPT the most widely recognised system.

AI_brandheard. Have you heard of any of the following generative AI chatbots or tools? Base: Total sample across Argentina, Denmark, France, Japan, the UK, the USA in each year ≈ 12,000.
Source: Generative AI and news report 2025: How people think about AI’s role in journalism and society

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Reuters