Trust
Neither
Don't
trust
Yle News
85%
7%
8%
Local newspaper
81%
12%
7%
Helsingin Sanomat
81%
10%
9%
MTV News
80%
11%
9%
Kauppalehti
80%
14%
6%
Talouselämä
79%
15%
6%
Regional newspaper
78%
16%
6%
Suomen Kuvalehti
77%
16%
7%
Maaseudun Tulevaisuus
71%
19%
10%
Hufvudstadsbladet
70%
21%
9%
Commercial radio news
67%
21%
12%
Ilta-Sanomat
65%
14%
21%
Uusi Suomi
65%
22%
13%
Free city papers
62%
23%
15%
Iltalehti
62%
15%
23%
Trust = % scored 6-10 on 10-point scale. Don’t trust = 0-4, Neither = 5. Those that haven’t heard of each brand were excluded. Only the above brands were included in the survey so this should not be treated as a list of the most trusted brands.