Extent to which UK journalists see AI as a threat and an opportunity for journalism – by seniority

Senior journalists with strategic authority to make long-term decisions within their organisation are much more likely to see AI as an opportunity (and less likely to see it as a threat) than rank-and-file journalists.

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ai_opportunity/threat. Overall, to what extent do you see AI as an opportunity for/threat to journalism? work_experience. How long have you been working as a journalist? Base: Less than 10 = 162, 10 to 19 = 277, 20 to 29 = 270, 30 or more = 295. seniority_level. Which of the following best describes your level of professional responsibility? Base: Less than 10 = 162, 10 to 19 = 277, 20 to 29 = 270, 30 or more = 295, Low = 371, Medium = 421, High = 157.

Source: 'AI adoption by UK journalists and their newsrooms: Surveying applications, approaches, and attitudes', published in November 2025.