Current
messaging
Neutral
Patriotism
Public
health
Social
norms
0%
25%
50%
75%
100%
To protect and preserve wildlife, marine life and plants.
71%
74%
73%
72%
73%
To plant more trees to absorb the gases that cause climate change.
78%
77%
75%
74%
73%
To spend more on developing clean technologies.
69%
66%
67%
73%
68%
To make businesses pay for the damage they do when their activities contribute to climate change.
58%
55%
55%
54%
54%
To reduce production over thirty years of the gases that cause climate change
56%
57%
52%
53%
50%
To give businesses a fair timetable to stop activities that contribute to climate change.
50%
53%
47%
50%
50%
None of these, governments are already doing all they should.
2%
2%
4%
2%
2%