Nearly three in five consumers find social media influencers to be a useful source for tech information

How useful, if at all, do you think that social media influencers are as sources of information on the following topics? Please select one option for each row. (% of respondents from 17 markets)

Net: Useful: either very useful or somewhat useful
Net: Not useful: either not very useful or not at all useful
YouGov 2022
YouGov Surveys: Serviced | May 2024