72% of Britons say its important to have access to their personal data tracked from internet activities

When using the internet (e.g. browsing websites, paying for products/ services etc.) a lot of your personal data, such as name, address, email, websites browsed, products searched and bought etc. gets stored and is used for targeted advertising. How important is it to you, if at all, that you can access this personal data stored from your internet activities? % of 2,271 Britons