For many celebrities, Americans are more likely to think other people think they're cool than to consider them cool themselves

How cool do you think [you think / the typical American thinks] the following people are? (net coolness — the % saying "very cool" or "somewhat cool" minus the % saying "not very cool" or "not at all cool" — for people's own perceptions of each person's coolness minus the net coolness for how they think others perceive each person's coolness)