Creative Professionals’ Struggles With Using Gen AI

Survey Q: What frustrations have you experienced when using generative AI?

The output quality can be unpredictable, requiring frequent manual corrections
30%
I’m concerned about how these tools are using my personal data
30%
I have ethical concerns about AI
27%
I’m unsure about intellectual property rights for AI-generated content
24%
I struggle to come up with the right prompts to get the results I want from the AI
23%
Source: National Research Group (NRG), March 2024
Note: Fielded February 2024 among U.S. creative-class professionals 18-64 who have used generative AI at least once (total n=1,504; 66% have used at least once)