All
Adults
Gen
Z
Millennials
GenX
Boomers
$2
$3
$4
$5
$6
$7
$8
$9
$10
$11
$12
$13
$14
$15
$16
Average across all categories
$7.68
$10.86
$13.12
$6.63
$2.99
Groceries, food & beverage
$9.38
$13.23
$15.09
$8.91
$3.98
Household Supplies / Essentials
$7.67
$10.5
$13.36
$6.47
$2.96
Apparel / Footwear / Accessories
$7.9
$11.41
$13.71
$6.64
$2.95
Vitamins / Supplements / CBD / Nutraceuticals
$6.83
$8.95
$11.76
$5.92
$2.73
Personal Care / Beauty
$7.21
$10.5
$12.65
$5.84
$2.71
Home / Garden (furniture or décor)
$7.46
$11.33
$12.49
$6.21
$3.07
Entertainment / Fitness
$7.29
$10.09
$12.78
$6.43
$2.54