Fan Fests Packed the Venue; Nearby Retail & Dining Saw a Smaller Lift

Avg. Daily Visits on Each Fan Fest’s Operating Days* vs. the Five Weeks Before the World Cup, Day-of-Week-Adjusted – Official FIFA Fan Festival Cities

*Dallas venue is capped at +1600+ in the chart to not skew the visual, since the Pavilion sat essentially unused pre-World Cup and its lift is off-scale (~+43,811.1%). In the eight cities with a single official FIFA Fan Festival, traffic metrics for the official site are analyzed; in New York/NJ, SF Bay Area and Seattle, which ran more distributed, multi-site fan-zone programs, the largest flagship venue is used: New York/NJ = Queens HQ (USTA Billie Jean King NTC), SF Bay Area = Thrive City (Chase Center Plaza), and Seattle = Seattle Center Event Lawn. Each site is measured over its own fan-fest operating window on World Cup match days only.
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