The share of consumers who would switch brands, buy the item or skip the purchase altogether if tariffs caused a price increase of 10% or more.
AlixPartners Holiday Shopping Survey, conducted August 27-29, 2019 on 1,005 respondents and August 26-28, 2018 on 1,011 respondents, aged 18 years or older across all regions, demographics and income levels in the United States.
