Industries With Greatest % Spend Change: 2021 vs. 2020

Differences over 15% or -15% among top 50 industries by total spend shown.
Legend shown for parent industry

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Source: ispot; Variety VIP+ Analysis
Note: Total Estimated Spend includes values for estimated TV spend and estimated media value (spots that run for zero cost on network from TV networks or streaming services within same media family, i.e., ESPN+ or DISNEY+ promos on abc or fx)