Products Purchased by Gen Alpha Using Personal Allowance
% of Respondents
Total Gen Alpha
Ages 1-5
Ages 6-10
Ages 11-14
Durables
Consumables
Other
48%
42%
31%
31%
29%
28%
27%
23%
14%
13%
8%
6%
4%
3%
Toys
Snacks
Beverages
Entertainment
Electronics
Savings
Fast food
Apparel
Personal care
Skin care / Beauty
School supplies
Donations
Home goods
Pet products