How Concentrated Creator Search Value is by State

This table shows how concentrated creator search value is among the highest-value profiles in the 10 states with at least 50 analyzed creators. States are ranked by the share of their total Ahrefs Traffic Value generated by the top 10% of creators in the state.

The Top 10% Share of State Search Value is calculated by ranking creators within each state by Ahrefs Traffic Value, selecting the highest-value 10%, and dividing their combined Traffic Value by the state’s total Traffic Value.
Top Creator Share of State Search Value is calculated as the highest individual creator Traffic Value in the state divided by the state’s total Traffic Value.
A high concentration percentage does not mean the typical creator in the state has higher search value; it means a small group of creators generates a large share of the state’s total measured value.
See more in methodology.