Two in five Britons and Indians are likely to consider a phone's origin of production before buying one
When searching for a specific product, and finding multiple variations with similar price points, which of the following aspects could influence your decision to buy? (% of consumers who are looking to buy a smartphone in the next 12 months)
UK
Warranty period
61
Sustainability
46
Where the product is made/developed
42
Being able to repair the product yourself
31
Working conditions of those involved in its manufacturing process
29
India
Warranty period
69
Sustainability
60
Working conditions of those involved in its manufacturing process