| Age | 20-30 y/o |
| Occupation | Student, apprentice, young professional |
| Living Situation | Rented apartment, shared flat or dormitory in major German city |
| Sense of sustainability | High to very high, align life with sustainability or actively in engaged in sustainability initiatives |
| Carbon footprint | ca. 10t p.a. |
| Mobility | Public transportation, (E-) sharing services, bike, no own car |
| Budget | Less than 2,000 € per month |
| Price sensitivity | Medium to high, willing to pay for sustainable services (e.g. power or gas) |
| Channels | Online, preferably social media |
