Car brands considered can vary significantly based on whether consumers plan to buy used or new cars
Table with 5 columns and 10 rows.
Car brands considered
All prospective car buyers
Certified pre-owned car
Used car
New car
Toyota
32
32
34
29
Ford
30
32
34
25
Volkswagen
29
31
33
25
Mercedes-Benz
23
25
19
32
Audi
23
27
25
21
BMW
23
22
21
30
Kia
22
25
23
21
Honda
20
21
23
17
Hyundai
20
22
23
17
Nissan
19
20
22
17