Relationship Stage | Establishing |
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Engaging KOLs in the Digital Age | Connect with KOLs via LinkedIn, Twitter, or other professional platforms. Engage by commenting on their publications or sharing relevant content. Use digital tools like email to introduce yourself and set up virtual meetings. |
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Traditional Methods of Engaging KOLs | Attend congresses, conferences, or medical meetings to meet KOLs face-to-face. Introduce yourself during poster sessions or networking events. Handshake introductions via cross-functional team members or direct referrals. |
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Relationship Stage | Developing |
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Engaging KOLs in the Digital Age | Conduct virtual meetings via Zoom or Teams. Share digital resources like scientific papers, presentations, or webinars. Maintain consistent engagement through email follow-ups and social media interactions. Use virtual advisory boards or digital roundtables to involve KOLs. |
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Traditional Methods of Engaging KOLs | In-person meetings over coffee, lunch, or at congresses. Share hard copies of relevant studies or handouts. Take part in face-to-face advisory boards or symposia. Schedule regular office visits to follow up on earlier discussions. |
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Relationship Stage | Maintaining |
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Engaging KOLs in the Digital Age | Schedule regular virtual check-ins (quarterly calls or webinars). Send periodic updates or newsletters on relevant topics. Keep connected through ongoing engagement via social platforms or email. Use digital tracking tools to monitor their publications and contributions. |
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Traditional Methods of Engaging KOLs | Regular in-person visits to the KOL’s office or meeting during conferences. Send printed materials or data updates via mail. Run annual or bi-annual face-to-face meetings at key congresses. Maintain personal rapport through informal meetings, such as dinners. |
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Engaging KOLs in the Digital Age | |
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Traditional Methods of Engaging KOLs | |
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