Relationship StageEstablishing
Engaging KOLs in the Digital AgeConnect with KOLs via LinkedIn, Twitter, or other professional platforms. Engage by commenting on their publications or sharing relevant content. Use digital tools like email to introduce yourself and set up virtual meetings.
Traditional Methods of Engaging KOLsAttend congresses, conferences, or medical meetings to meet KOLs face-to-face. Introduce yourself during poster sessions or networking events. Handshake introductions via cross-functional team members or direct referrals.
Relationship StageDeveloping
Engaging KOLs in the Digital AgeConduct virtual meetings via Zoom or Teams. Share digital resources like scientific papers, presentations, or webinars. Maintain consistent engagement through email follow-ups and social media interactions. Use virtual advisory boards or digital roundtables to involve KOLs.
Traditional Methods of Engaging KOLsIn-person meetings over coffee, lunch, or at congresses. Share hard copies of relevant studies or handouts. Take part in face-to-face advisory boards or symposia. Schedule regular office visits to follow up on earlier discussions.
Relationship StageMaintaining
Engaging KOLs in the Digital AgeSchedule regular virtual check-ins (quarterly calls or webinars). Send periodic updates or newsletters on relevant topics. Keep connected through ongoing engagement via social platforms or email. Use digital tracking tools to monitor their publications and contributions.
Traditional Methods of Engaging KOLsRegular in-person visits to the KOL’s office or meeting during conferences. Send printed materials or data updates via mail. Run annual or bi-annual face-to-face meetings at key congresses. Maintain personal rapport through informal meetings, such as dinners.
Relationship Stage
Engaging KOLs in the Digital Age
Traditional Methods of Engaging KOLs
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Relationship StageEngaging KOLs in the Digital AgeTraditional Methods of Engaging KOLs
EstablishingConnect with KOLs via LinkedIn, Twitter, or other professional platforms. Engage by commenting on their publications or sharing relevant content. Use digital tools like email to introduce yourself and set up virtual meetings.Attend congresses, conferences, or medical meetings to meet KOLs face-to-face. Introduce yourself during poster sessions or networking events. Handshake introductions via cross-functional team members or direct referrals.
DevelopingConduct virtual meetings via Zoom or Teams. Share digital resources like scientific papers, presentations, or webinars. Maintain consistent engagement through email follow-ups and social media interactions. Use virtual advisory boards or digital roundtables to involve KOLs.In-person meetings over coffee, lunch, or at congresses. Share hard copies of relevant studies or handouts. Take part in face-to-face advisory boards or symposia. Schedule regular office visits to follow up on earlier discussions.
MaintainingSchedule regular virtual check-ins (quarterly calls or webinars). Send periodic updates or newsletters on relevant topics. Keep connected through ongoing engagement via social platforms or email. Use digital tracking tools to monitor their publications and contributions.Regular in-person visits to the KOL’s office or meeting during conferences. Send printed materials or data updates via mail. Run annual or bi-annual face-to-face meetings at key congresses. Maintain personal rapport through informal meetings, such as dinners.