Consumer Exposure & Believability of Celebrity Deepfakes, by Age

Survey Q: Have you ever encountered a deepfake or AI image of a celebrity that you believed was authentic and then learned it wasn’t?

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Source: Variety Intelligence Platform/SmithGeiger, November 2024; note: fielded Oct. 28-Nov. 2 among U.S. adults 18-64 (total n=2,019; 18-24 n=308; 25-34 n=458; 35-44 n=414; 45-54 n=422; 55-64 n=417)