2 in 5 women are turning to social media for financial advice

2 in 5 women are turning to social media for financial advice

Which of the following social media platforms, if any, do you look to for advice about managing your personal finances?

LinkedIn

TikTok

FB*

X

IG

YouTube

Reddit

Other

N/A

Overall

9%

11%

13%

5%

12%

28%

14%

3%

57%

Women

8%

13%

12%

3%

14%

24%

11%

3%

59%

Men

11%

9%

13%

8%

11%

32%

17%

4%

54%

Gen Z

12%

28%

13%

11%

26%

45%

25%

5%

32%