Success for small businesses in 2024 is more revenue

Survey question: Which of the following, if any, is your primary goal for 2024, which would make it a successful year for you? Select one.

Sample: 3,583 US adults (age 18+) who get some or all of their income from small business ownership.
Source: Intuit QuickBooks "Entrepreneurship in 2024" Report. Online survey of 4,583 US adults with income from employment or self-employment, commissioned by Intuit QuickBooks in December 2023. Embed
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