A futures failure

The water futures market is only a few months old, but so far there's been very little activity. The total number of open contracts hasn't exceeded 60. Other relatively new futures markets, such as ones for block cheese and pork cutouts, have grown steadily.

The x-axis is number of days since the futures market's launch. The y-axis is the number of open contracts on the market that haven't expired.
Chart: The Conversation, CC-BY-ND Source: Bloomberg Get the data