During TV coverage of 2017 Triple Crown races, Longines’ “Horse Racing” spot generated 42.6 million impressions in U.S. households across national (live and time-shifted), VOD, OTT and local TV.
(a) 2017, and current, Kentucky Derby sponsor; (b) 2017, and current, Belmont Stakes sponsor; (c) 2017, and current, Preakness sponsor * Ended its sponsorship of the Kentucky Derby after the 2017 racing season. Source: SportsBusiness Journal Research analysis of iSpot.tv data