Proportions of UK journalists that say their outlet provides AI training

Around one third say that their outlet has provided AI training, but training is more widespread in broadcasters and newspapers, in part because they tend to be publicly owned and/or part of conglomerates.

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ai_training. Does your main newsroom, outlet, and/or the larger media conglomerate that it is a part of provide training on AI technologies? media_outlet. How would you describe the background of the main outlet you work for? independence. Which of these, if any, larger media conglomerates is the main news outlet you work for a part of? ownership_newsroom.What is the ownership structure of the main news outlet you work for? Base: Overall = 576, Broadcaster = 73, Newspaper = 110, Magazine = 208, Internet native = 154, Conglomerate = 226, Independent = 250, Publicly owned media = 70, Private/commercial media = 430.

Source: 'AI adoption by UK journalists and their newsrooms: Surveying applications, approaches, and attitudes', published in November 2025.