Bar chart showing top product categories by share of Amazon purchases during Black Friday weekend 2025, with percentage point difference compared to a control period. Clothing leads at 8% share with a 0.5 pp gain. Electronics is second at 6% with 0.9 pp gain. Home Decor is third at 5% but declined 1.3 pp. Toys at 5% gained 0.9 pp. Other gainers include Shoes (0.9 pp), Kitchen Appliances (0.8 pp), Accessories (0.9 pp), and Beauty (1.0 pp). Decliners include Books (negative 2.2 pp), Pet Supplies (negative 0.3 pp), and Personal Care (negative 0.8 pp).