Ad Awareness and Consideration scores for Crown Royal by level of interest in the NFL

Displaying Crown Royal's Ad Awareness and Consideration scores among the following groups.

Ad Awareness – Whether a consumer has seen or heard an advertisement for a brand in the past two weeks.

Consideration – If a consumer would consider a brand or not the next time they are in the market for a purchase.
YouGov 2022
YouGov BrandIndex | Jan. 15 – Feb. 28, 2023