Looking further ahead, which of the following best describes your long-term goal for your business/self-employment?

Sample: 2,087 US adults (age 18+) who are self-employed.
Source: Intuit QuickBooks "Entrepreneurship in 2024" Report. Online survey of 4,583 US adults with income from employment or self-employment, commissioned by Intuit QuickBooks in December 2023. Embed
Intuit