Proportion of UK journalists who say their main news outlet's stance on AI is supportive

Journalists are more likely to say that their main news outlet is supportive (39%) on AI rather than opposed (20%) but many are seen as neutral (42%). Internet native outlets are seen as particularly supportive.

outlet_ai_stance. Overall, how would you describe your main news outlet's stance on AI? media_outlet. How would you describe the background of the main outlet you work for? Base: Overall = 625, Internet native = 165, Newspaper = 125, Broadcaster = 79, Magazine = 220.
Source: 'AI adoption by UK journalists and their newsrooms: Surveying applications, approaches, and attitudes', published in November 2025.

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Reuters