| Individual | Efficiency (Time savings) | Expansion of abilities | Greater recognition | Compensation | Risk to dignity, autonomy, reputation | Risk to livelihood |
|---|
| Outlet | Efficiency (time savings) | Effectiveness (new products at scale, new revenue opportunities, better serving of audiences) | Job losses | Negative impact on trust, engagement, trust and revenue due to audience perception |
|---|
| Audience | Greater variety and personalisation in news delivery | Disappointment with product | Increased distrust due to a perception of being misled | Becoming misinformed due to nefarious uses |
|---|
| Society | Journalism that better serves pluralistic publics | Increased distrust in journalism and news | Misinformation |
|---|
